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Sherpa’s first major partnership announced

August 26, 2009
by R. John Klimut


As Rahul Sonnad told me for my earlier piece on Sherpa, Geodelic, Inc. has a number of partnerships lined up for announcement over these first few months after the roll out of the App. these announcements are for partnerships to increase the usefulness of their Sherpa app. Ultimately the goal is to allow users to receive localised and customized experiences based on their current location.

With that in mind, Geodelic, Inc. announced yesterday that they have partnered with Skyhook Wireless to increase the accuracy of Sherpa’s location reporting.

“Skyhook offers a major enhancement to the application’s location awareness,” said Rahul Sonnad, CEO and founder at Geodelic. “This allows Geodelic to more accurately target content for a user, whether they are in a mallor walking down the street. We developed Sherpa to give users a customized experience based on their location and interests. Skyhook provides the location performance that our application demands.”

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